Edible gardening is hot! Lawn and garden spending reached $36.1 billion dollars in 2015 according to the National Gardening Survey, bouncing back from a five-year low. In 2015, the average homeowner spent $401 per household on yard or balcony gardens, as opposed to an average of $317 in 2014, and the numbers continue to grow. Heightened interest in green living, healthier eating, and food independence has driven this trend, inspiring homeowners to favor natural and organic growing methods. To support this growing industry, Sun Gro® Horticulture created its Gro Your Own™ edible lifestyle marketing campaign for OMRI Listed® skus representing its premium Black Gold®, Fafard®, and Sunshine® brands.
This NEW edible lifestyle campaign employs promotional how-to and product videos, trade ads, contests & sweepstakes, and web articles to help homeowners grow outstanding food crops with Sun Gro’s OMRI Listed® products. Gro Your Own™ promotional materials and resources allow retailers to better promote the Sun Gro products they sell. And, the campaign’s focus on year-round edible gardening seeks to extend the growing season and boost sales in the fall and winter, when most edible gardening subsides. This is an asset to independent garden centers that remain open through the year or exist in states with milder winters.
Videos and Web Articles
The Gro Your Own™ video series offers practical guides to edible gardening and features professional horticulturist and edible gardening expert, Jessie Keith. The short videos cover a variety of topics, from amending soil to growing artichokes and container tomatoes. Each is designed to offer accessible yet expert information to gardeners at all experience levels.
Last year over 375,000 gardeners accessed online gardening articles on Sun Gro retail webpages, with edible gardening topics being the most popular. Over 900 expert-driven gardening articles, written by nationally and regionally recognized horticulturists, cover many popular edible gardening trends. They also promote best-use practices and show great gardening results using Sun Gro retail products.
Videos and articles also create promotional opportunities for retail vendors. Direct your customers to Black Gold, Fafard, or Sunshine Advanced websites to help them grow better with Sun Gro.
Contests and Sweepstakes
Everyone loves a chance to win! That’s why we created a new series of bi-monthly Black Gold contests and sweepstakes designed to get the public excited about gardening. These promotions have quickly gained ground, since they were first launched February of 2017!
Black Gold sweepstakes winnings are made in partnership with other respected horticultural companies, including Gronomics®, Smart Pot®, Proven Winners®, and High Mowing Seeds. We have offered everything from raised bed kits to fall vegetable garden packages that engage and motivate our customer base to consider new products and ways to garden. Our winners follow up and share their successes with their winnings, inspiring further engagement and interest in our sweeps products. (Interested in partnering with us? Send an email to Bruce Adams.)
Garden photo contests have offered Black Gold customers another opportunity to win while showing off their beautiful gardens and produce! These have proven to be a great way to show how average gardeners find success with Black Gold.
(Visit our Black Gold Contests and Sweepstakes page to get the latest updates.)
Gro Your Own™ trade ads in top growing magazines give our products and campaign further visibility and leverage. They are designed to resonate with gardeners seeking to grow their own garden-fresh food.
High-Performing OMRI Listed® Mixes and Amendments
Gardening success starts with great soil, and success yields repeat customers. Our diverse OMRI Listed® mixes and amendments are proven to help gardeners increase food production, naturally and organically. And, select products contain sustainably sourced and innovative ingredients, such as coconut coir, earthworm castings, and our proprietary blend of endomycorrhizae. Our mixes also contain Sun Gro’s patented Silicon RESiLIENCE®. Retailers and gardeners can also visit the our new website and product database to find natural and organic products that best fit their needs.
Eleven OMRI Listed® mix and soil amendment skus will be promoted in the Gro Your Own™ campaign
- Black Gold® Natural & Organic Potting Mix with RESiLIENCE®
- Black Gold® Seedling Mix with RESiLIENCE®
- Black Gold® Waterhold Cocoblend Potting Mix with RESiLIENCE®
- Fafard® Natural & Organic Potting Soil with RESiLIENCE®
- Sunshine® Natural & Organic Professional Growing Mix with RESiLIENCE®
- Sunshine® Advanced Mix #4 Growing Mix with RESiLIENCE®
- Sunshine® Advanced Rain Forest Blend with RESiLIENCE®
- Sunshine® Advanced Ultra Coir with RESiLIENCE®
- Black Gold® Just Coir
- Black Gold® Earthworm Castings
- Black Gold® Garden Compost Blend